Client: Homedics

Agency: FKA Brands

Scouting, Photography and Retouching: Marek Dziekonski

Creative Driection: Cathy King
Art Direction: Todd Wicks and Kary Askew
Talent Agency: Real Style
Wardrobe and prop styling: Rose Gilpin
Assistants: Shane Tincu and Christopher Belli

Location: West Bloomfield, Michigan

Genre: Advertising product and lifestyle photography utilizing models, props and scouted location

Brief:
1. To scout for location for product photography.
2. To cast talent.
3. To help conceptualize props and styling.
4. To conceptualize and built a mini set for studio day of photography.

Overall goal was to capture images of product in lifestyle environment by itself as well as talent interacting with it. Advertising images aimed at a Christmas campaign as well as images for Amazon listing were also captured.