CASE STUDY: Efficiency United – Advertising, Lifestyle and Stock Photography for Michigan-Based Energy Company
Client: Efficiency United
Agency: CLEAResult
Creative Director: Christina Meisner
Art Director: Diana Maes
Photographer: Marek Dziekonski
Talent:
– Real Style (talent: Anita Irons and Timothy Craiger)
– The iGroup (talent: Jan Cartwright and Jim Mika)
Puppy talent & handler: Suzanne Rondeau
Production manager: Shane Tincu
1st Assistant: David Heslip
2nd Assistant: Tim Heslip
Catering:
– Neiman’s Family Market
– Rudy’s Market
Casting: Christina Meisner, Diana Maes, Marek Dziekonski (with big help from RealStyle and iGroup agencies)
Scouting: Marek Dziekonski
Brief: To work closely with CLEAResult’s team and produce and execute a photoshoot for Efficiency United that would yield advertising images to be used online, in print, and TV, consistent with their brand.
